Director of Development & Acquisitions  Alex Johns -  brings over 15 years of experience in the billboard development industry. He has built a strong reputation for ground-up development working for some of the largest privately owned billboard companies like Regency (California)  and UAC (NY/NJ). He has sharpened his craft on the strategic rebuilding of existing signs and conversion to digital. Over the past five years, he’s led an innovative approach by working directly with cities to rewrite ordinances, draft text amendments, and advocate for landowners—unlocking the true value of their billboard assets. With more than 65 successful static-to- digital conversions, Alex has consistently delivered outsized returns by challenging industry norms and pushing for regulatory reform. He is thrilled to join the Prime team—an ambitious, fast-moving company dedicated to maximizing value for landowners and disrupting the hold that legacy billboard conglomerates have had on the industry for decades.